This Is Our Story
Road Less Travelled Media, led by Ben & Jenny Farrell, specialises in travel and tourism marketing through creative media, digital storytelling, and social media influencing. Ben, a professional writer, photographer, filmmaker, and media producer, creates awe-inspiring content that deeply connects with people, encouraging them to book travel and experiences. With expertise in marketing, psychology, digital strategy, film and theatre, Ben's thought-provoking media celebrates the human experience in diverse cultures and destinations worldwide.
Road Less Travelled has a large and dedicated following on the blog and social media channels. In addition, our social media marketing and influencing, along with our regular contributions to travel and lifestyle publications, enable us to reach millions of potential travellers each year.
What Makes Us Special
We are authentic
We understand tourism marketing and only promote quality destinations that we know resonate with our audience, our partners and our creative style. We are not promotional puppets in this for the short-term 'likes'.
We are writers
There are many travel influencers and go-pro-wielding content creators but we are also writers at heart. This allows us to produce quality travel articles for publishing in magazines and news outlets. Writing is also the backbone that drives our video media to create engaging short and long-form narratives.
We are storytellers
We don't just post sunset pics then sit back and wait for the likes. We tell captivating stories about how an experience feels. This engaging narrative is what gets readers on an emotional level and drives them to book. Ben is a performance theatre and TV-trained presenter able to tell enchanting stories in front of the camera.
Our Services
Videos
“Wander profoundly, travel deeply, surrender wholly or don't go at all... Take the Road Less Travelled”
Ben Farrell
Ask Us Anything
16 Sydney Road Manly NSW Australia